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SiriusXM vs Pandora vs Traditional Radio for Advertisers

SiriusXM vs Pandora vs Traditional Radio for Advertisers

by Mike Snyder | Sep 12, 2017 | SiriusXM Advertising

SiriusXM has a substantial following made up of millions of people, and it continues to expand each year. Not only will you reach a large audience (United States, Canada and Mexico, to be exact), but you will also do so with a cost-effective price. With SiriusXM being...
How To Advertise on The Howard Stern Show on SiriusXM

How To Advertise on The Howard Stern Show on SiriusXM

by Mike Snyder | Sep 4, 2017 | SiriusXM Advertising

Howard Stern is one of the most popular shows on satellite radio today. Howard Stern has a bonafide following made up of millions of listeners. His show ranks at the top in terms of listenership amongst the channels that carry advertising on SiriusXM. This is an...
Should My SiriusXM Advertisement Be 30 or 60 Seconds Long?

Should My SiriusXM Advertisement Be 30 or 60 Seconds Long?

by Mike Snyder | Aug 28, 2017 | SiriusXM Advertising

New and experienced advertisers often ask this question. Which is better, a 30 or 60 second spot on SiriusXM satellite radio? The answer depends on three criteria, prioritized. First, how complex is your message? Many advertisers on SiriusXM are innovators, meaning...
Can I Use SiriusXM Satellite Radio to Advertise Locally?

Can I Use SiriusXM Satellite Radio to Advertise Locally?

by Mike Snyder | Aug 21, 2017 | SiriusXM Advertising

SiriusXM is satellite radio. This means the technology beams down to all receivers in its coverage area: the United States, Canada and Mexico. There is no way to geo-target within this coverage area to advertise locally. However, with a CPM (cost per thousand) of...
Is Advertising on SiriusXM Satellite Radio Expensive?

Is Advertising on SiriusXM Satellite Radio Expensive?

by Mike Snyder | Aug 14, 2017 | SiriusXM Advertising

Hands down, SiriusXM satellite radio is not expensive. It all depends on how you look at it. Yes, you’ll need to spend a minimum of $10,000 to advertise on SiriusXM radio, but you need to consider the listening audience. When you advertise on Sirius, you’ll easily be...
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