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What’s the Best Option for National Radio Advertising?

What’s the Best Option for National Radio Advertising?

National Public Radio versus Pandora versus Sirius XM. Which one should you advertise on? Sirius XM. Easily. Many companies want to advertise to a national audience in a cost effective manner, and radio, particularly satellite radio, is an excellent way to do that....

3 Problems with National Radio Advertising

3 Problems with National Radio Advertising

Remember the old adage, “Figures don’t lie but liars figure”? Well, that’s kinda true with your national radio advertising options. In this article we’ll look at a few problems, including some math.  Before we start, what are your national radio advertising options?...

How to Buy National Radio Advertising

How to Buy National Radio Advertising

Over the years we’ve spoken to probably a thousand principals of companies interested in using national radio in their advertising campaigns. They have similar questions about how to buy national radio advertising, which we’ll address here. First, principals, really?...

5 things to know about advertising on Sirius XM

5 things to know about advertising on Sirius XM

There’s a lot of misinformation about advertising on Sirius XM out there, including some scams. Buyers need to be aware and beware of some basic facts. These five will help. 1. Does Sirius XM offer remnant advertising? - No, Sirius XM does not. Anyone saying that they...

You Can Now Advertise on SiriusXM’s Telemundo Channel

You Can Now Advertise on SiriusXM’s Telemundo Channel

Wanting to reach a Hispanic audience in the U.S. and Latin America? SiriusXM’s Telemundo channel is the go-to for original productions, specials, news and first-class sports events in Spanish. Live channels like Telemundo feature On Demand listening, allowing...

How to Reach an International Audience on SiriusXM

How to Reach an International Audience on SiriusXM

Wanting to reach an international audience? It’s easier and more cost-effective than you may think. The CNN International channel on SiriusXM allows advertisers to target an international audience. How exactly? Live channels like CNN International feature On-Demand...

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