How to Advertise on SiriusXM
See Tips of the Trade Here
Advertising during the Dr. Laura show on Triumph 111 means you’re reaching one of the largest and most engaged audiences on SiriusXM. It also means you’re reaching all of those listeners for the lowest CPM (cost per thousand) you can buy in radio.
It’s a question we get continuously, “Where can I find ads that run on SiriusXM?
Until recently, nowhere.
Not even SiriusXM maintains a public-facing inventory of all the ads that have graced their airwaves.
But fear not!
We at RSM Marketing have recently launched a library on our site that houses REAL SiriusXM ads from REAL SiriusXM advertisers.
RSM Marketing has invented a new product in the SiriusXM line-up: the coveted 15-second radio spot. While 15-second spots are a common offering among many radio stations, SiriusXM has historically only offered the venerable 60-second spot and the practical 30-second spot.
SiriusXM advertisers are often tempted to stretch their budgets across as many channels as they can get. Here’s why that’s not the best approach.
By choosing to advertise on SiriusXM, you’re choosing a cost-effective way to reach a wide audience. Advertising on SiriusXM requires a weekly minimum spend of $10K. However, your campaign will be highly-targeted. Having a minimum spend is not unusual when you go with national or specialized media outlets.
Having trouble contacting the SiriusXM sales and advertising department? As a SiriusXM contact, if you’re looking for answers and don’t want to wait, start here with a media kit download.
SiriusXM launched BarStool Radio, a 24-hour channel that covers sports, popular culture, and men’s lifestyle talk. This channel will be available to listeners nationwide in the car, at home and via the SiriusXM app.
Advertisers can now reach over 32 million SiriusXM subscribers in the United States, Canada and Mexico with a highly-targeted media buy. Reach CEOs, business owners, and executives for B2B or premium product pitches. Learn how to start, get rates & media kit here.
When it comes to advertising on SiriusXM compared to Pandora and traditional radio, SiriusXM satellite radio outperforms both. SiriusXM reaches a wider audience in the United States, Canada and Mexico for a much more cost-effective price.
Advertising on the Howard Stern show on SiriusXM is an opportunity for a large reach with the advantage of a low CPM. His show ranks at the top in terms of listenership amongst the channels that allow you to advertise on SiriusXM. To get started, click through for a media kit.