SiriusXM Blog

Every business owner eventually reaches a crossroads. The company has been successful locally or regionally. Revenue is respectable. Customers are satisfied. The business may even dominate its local market. But growth has slowed. The question becomes: “How do we scale...

If you’re trying to grow your business nationally, chances are you’ve had this conversation: “We need another salesperson.” It sounds logical. More territory means more prospects. More prospects mean more sales. Therefore, hire another salesperson. But before you...

If you’ve ever asked yourself, “How do I grow my business nationally?”, you’re not alone. Many successful companies reach a point where local advertising and word-of-mouth are no longer enough. Whether you’re a franchise, home services company, manufacturer, B2B firm,...

There are many misconceptions about buying cheap ads on Sirius XM. First, it’s important to know there are TWO ways to buy ads on Sirius XM.   The first way and this causes the most confusion is to buy ads through an online, self-service portal. AudioGo and even...

Before investing in any advertising platform, business owners should ask a simple question: "Who am I actually reaching?" Understanding the SiriusXM audience can help determine whether the platform aligns with your ideal customer profile. A Premium Audience Unlike...

One of the first questions business owners ask when considering SiriusXM advertising is simple: "How much does it cost?" The answer: at least $10,000 for two weeks on Sirius XM. First, this is an incredibly low number for national radio. If you were to price any other...