How to Advertise on SiriusXM
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SiriusXM Blog
The NEW Versus Old Sirius XM Offers So Much to Advertisers
We’ve been buying advertising for clients on Sirius XM for many years now. When we started, Sirius XM was a broadcast satellite powerhouse, now reaching 61 million listeners just through the broadcast platform. This includes one out of every two cars on the road who...
Understanding The Consumer: The Psychology Behind Effective Marketing
Are you struggling to connect with your audience and drive conversions? Here's an eye-opening fact: the success of your marketing strategy heavily depends on understanding consumer psychology. This blog post will delve into the underlying psychological principles that...
What’s the Best Option for National Radio Advertising?
National Public Radio versus Pandora versus Sirius XM. Which one should you advertise on? Sirius XM. Easily. Many companies want to advertise to a national audience in a cost effective manner, and radio, particularly satellite radio, is an excellent way to do that....
3 Problems with National Radio Advertising
Remember the old adage, “Figures don’t lie but liars figure”? Well, that’s kinda true with your national radio advertising options. In this article we’ll look at a few problems, including some math. Before we start, what are your national radio advertising options?...
How to Buy National Radio Advertising
Over the years we’ve spoken to probably a thousand principals of companies interested in using national radio in their advertising campaigns. They have similar questions about how to buy national radio advertising, which we’ll address here. First, principals, really?...
5 things to know about advertising on Sirius XM
There’s a lot of misinformation about advertising on Sirius XM out there, including some scams. Buyers need to be aware and beware of some basic facts. These five will help. 1. Does Sirius XM offer remnant advertising? - No, Sirius XM does not. Anyone saying that they...
How to Advertise Adult Products and Services or Reach Sexually Active Audience
Companies wanting to advertise legally compliant adult products and services or reach sexually active adult audiences with their ads face barriers online. Many online advertising platforms, like Facebook and Google, have restricted policies when it comes to marketing...
You Can Now Advertise on SiriusXM’s Telemundo Channel
Wanting to reach a Hispanic audience in the U.S. and Latin America? SiriusXM’s Telemundo channel is the go-to for original productions, specials, news and first-class sports events in Spanish. Live channels like Telemundo feature On Demand listening, allowing...
How to Reach an International Audience on SiriusXM
Wanting to reach an international audience? It’s easier and more cost-effective than you may think. The CNN International channel on SiriusXM allows advertisers to target an international audience. How exactly? Live channels like CNN International feature On-Demand...
How to Advertise on the Dr. Laura Show on SiriusXM
Advertising during the Dr. Laura show on Triumph 111 means you’re reaching one of the largest and most engaged audiences on SiriusXM. It also means you’re reaching all of those listeners for the lowest CPM (cost per thousand) you can buy in radio.
