Learn how to Advertise on Sirius XM | iStock 1056306732 | How to Advertise on SiriusXM

Wanting to reach an international audience? It’s easier and more cost-effective than you may think. The CNN International channel on SiriusXM allows advertisers to target an international audience.

How exactly?

Live channels like CNN International feature On-Demand listening, allowing subscribers to listen online or through the SiriusXM app anywhere around the world. Online channels offer superior value as they allow advertisers to reach a niche audience.

CNN International not only appeals to an international audience, but travelers and a business audience as well. Seven days a week, listeners tune in for the latest news, headlines and analyses on top stories from around the world.

CNN International Shows

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Amanpour is CNN International’s flagship global affairs interview program hosted by Chief International Correspondent Christiane Amanpour.

Connect The World
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Hosted by Becky Anderson live from Abu Dhabi, Connect the World takes viewers on a sweeping journey across continents, beyond the headlines and into the stories changing our world.

Erin Burnett Outfront
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She’s smart, entertaining and ahead of the news. Erin Burnett goes from the bottom line to the front line.

Fareed Zakaria GPS
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Fareed Zakaria GPS is an hour-long program that takes a comprehensive look at foreign affairs and the policies shaping our world. Every week we bring you an in-depth interview with a world leader, as well as a panel of international analysts who examine the major global developments of the week. As always, Fareed’s emphasis is on new ideas and innovative approaches to solving the world’s toughest problems.

Inside Africa
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Each week, Inside Africa highlights the true diversity of the continent as seen through the prism of different cultures and religions and the mediums of art, music, travel and literature.

New Day
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Simulcast of CNN/US morning show anchored by Chris Cuomo and Alisyn Camerota.

News Stream
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News Stream is an hour-long news program broadcast from CNN’s studio in Hong Kong.

Quest Means Business
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Quest Means Business takes business beyond borders with its original style and substance, destroying the myth that business is boring. Broadcast from CNN’s New York studio, anchor Richard Quest speaks to the top names in global business to bring viewers the bottom line.

World Sport
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Daily sports show features major stories and issues making news in the world of sports.

Getting Started

As the advertiser, it’s in your best interest to use a media representative who can work with SiriusXM on your behalf to get your spots and/or endorsements running. RSM Marketing is a major buyer of SiriusXM radio and can plan and negotiate your contract, in addition to helping you with your strategy, messaging and spot production.

It generally takes two weeks to get you on the air—and with RSM, the process is easy! Get started today by downloading our media kit below.

Reach Out Now for the RSM Media Kit on SiriusXM

You can get it right now by submitting your contact info