Introducing the Free SiriusXM Advertising Planning Suite

Finally, a Better Way to Plan a SiriusXM Advertising Campaign

If you’ve ever considered advertising on SiriusXM, you’ve probably had a lot of questions:

How much does SiriusXM advertising cost?
Which channels should I advertise on?
Will SiriusXM reach my ideal customers?
Can I afford a national campaign?
Will SiriusXM actually work for my business?

Until now, the answers usually required talking to a sales representative—or making educated guesses.

That’s why we’ve created the Free SiriusXM Advertising Planning Suite at HowToAdvertiseOnSiriusXM.com.

Whether you’re just exploring SiriusXM advertising or actively planning a campaign, these free tools give you the information you need to make confident marketing decisions.

What Is the SiriusXM Advertising Planning Suite?

The SiriusXM Advertising Planning Suite is a collection of free online planning tools designed to help business owners, marketing directors, advertising agencies, and entrepreneurs evaluate SiriusXM as a national advertising platform.

Instead of wondering where to begin, you can now build and explore your campaign online.

Our planning suite includes:

AI Media Planner
SiriusXM Cost Calculator
Audience Targeting Tool
Channel Recommendation Calculator
SiriusXM Cost Comparison Guide

Together, these resources provide one of the most comprehensive SiriusXM advertising planning experiences available online.

AI Media Planner

Not sure where to start?

Our AI Media Planner analyzes information about your business and recommends a customized SiriusXM advertising strategy.

Simply tell the planner:

Your industry
Your target customer
Your campaign goals
Your approximate budget

The AI then helps recommend channels and campaign strategies that align with your business objectives.

It’s like having a SiriusXM media consultant available 24 hours a day.

SiriusXM Cost Calculator

One of the biggest misconceptions about SiriusXM is that it’s only for Fortune 500 companies.

The truth?

Many campaigns begin around $10,000, making SiriusXM surprisingly affordable compared to many other national advertising platforms.

Our free Cost Calculator allows you to estimate campaign budgets based on:

Selected SiriusXM channels
Campaign length
Number of commercials
Spot length

You’ll quickly see what a national campaign could look like for your budget.

Audience Targeting Tool

Knowing your customer is one thing.

Knowing where to reach them is another.

Our Audience Targeting Tool helps advertisers identify SiriusXM channels that best align with their target audience based on factors such as:

Gender
Age
Household income
Education
Small business ownership
Households with children
Content preferences

Rather than guessing, you’ll receive data-driven channel recommendations to help guide your media planning.

Channel Recommendation Calculator

Every SiriusXM channel attracts a unique audience.

Our Channel Recommendation Calculator helps match businesses with channels that are most likely to reach their ideal customers.

Whether you’re trying to reach:

Business owners
C-suite executives
Affluent consumers
Sports fans
Families
Professionals

the calculator helps identify channels that fit your marketing objectives.

SiriusXM Cost Comparison Guide

Many advertisers assume national advertising requires six-figure budgets.

Our free Cost Comparison Guide compares SiriusXM with other national advertising options, helping you better understand how far your advertising dollars can go.

You may be surprised to learn that national radio advertising is often far more affordable than expected.

Why We Built These Tools

For years we’ve helped businesses plan successful SiriusXM advertising campaigns.

One thing became clear:

Business owners wanted information before talking with a sales representative.

They wanted to:

Understand pricing
Explore channel options
Learn how SiriusXM works
Estimate campaign costs
Decide whether SiriusXM fit their business

So we built the tools we wished every advertiser had available.

Our goal is simple:

Help you make smarter advertising decisions.

Whether you ultimately advertise with SiriusXM or not, we believe better information leads to better marketing.

Why SiriusXM?

SiriusXM offers advertisers access to one of America’s most engaged national audiences.

Depending on your campaign objectives, SiriusXM can help reach:

Business owners
Entrepreneurs
C-suite executives
Affluent consumers
Professionals
Families
Sports fans
News listeners
Entertainment enthusiasts

Unlike many national media platforms, SiriusXM also allows advertisers to build campaigns around specific channels that closely align with their target audience.

Start Planning Your Campaign Today

Whether you’re spending $10,000 or planning a national campaign many times larger, the SiriusXM Advertising Planning Suite can help you better understand your options before investing your marketing budget.

Explore the free tools, compare strategies, and see what’s possible.

Visit HowToAdvertiseOnSiriusXM.com and begin building your SiriusXM advertising campaign today.

Why Advertisers Choose RaptorUSA

RaptorUSA has specialized in SiriusXM advertising for years, helping businesses of all sizes navigate the planning, buying, and optimization of national radio campaigns.

As a SiriusXM media buying agency, we combine advanced planning tools with experienced human guidance. The result is a campaign that’s built around your goals—not a one-size-fits-all recommendation.

If you’d like a second opinion after using the Planning Suite, contact us for a complimentary review of your campaign strategy. There’s no obligation, and we’ll help you determine whether SiriusXM is the right fit for your business.