Remember the old adage, “Figures don’t lie but liars figure”? Well, that’s kinda true with your national radio advertising options. In this article we’ll look at a few problems, including some math. Before we start, what are your national radio advertising options?...
Over the years we’ve spoken to probably a thousand principals of companies interested in using national radio in their advertising campaigns. They have similar questions about how to buy national radio advertising, which we’ll address here. First, principals, really?...
There’s a lot of misinformation about advertising on Sirius XM out there, including some scams. Buyers need to be aware and beware of some basic facts. These five will help. 1. Does Sirius XM offer remnant advertising? – No, Sirius XM does not. Anyone saying...
Companies wanting to advertise legally compliant adult products and services or reach sexually active adult audiences with their ads face barriers online. Many online advertising platforms, like Facebook and Google, have restricted policies when it comes to marketing...
Wanting to reach a Hispanic audience in the U.S. and Latin America? SiriusXM’s Telemundo channel is the go-to for original productions, specials, news and first-class sports events in Spanish. Live channels like Telemundo feature On Demand listening, allowing...