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How to Buy National Radio Advertising

How to Buy National Radio Advertising

Over the years we’ve spoken to probably a thousand principals of companies interested in using national radio in their advertising campaigns. They have similar questions about how to buy national radio advertising, which we’ll address here. First, principals, really?...

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5 things to know about advertising on Sirius XM

5 things to know about advertising on Sirius XM

Short answer: The 5 most important things to know before advertising on SiriusXM: (1) Spots cost $100–$850 per 60-second spot depending on channel. (2) There is no geographic or daypart targeting — ads run nationally 6am–midnight EST. (3) The minimum...

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You Can Now Advertise on SiriusXM’s Telemundo Channel

You Can Now Advertise on SiriusXM’s Telemundo Channel

Wanting to reach a Hispanic audience in the U.S. and Latin America? SiriusXM’s Telemundo channel is the go-to for original productions, specials, news and first-class sports events in Spanish. Live channels like Telemundo feature On Demand listening, allowing...

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How to Reach an International Audience on SiriusXM

How to Reach an International Audience on SiriusXM

Wanting to reach an international audience? It’s easier and more cost-effective than you may think. The CNN International channel on SiriusXM allows advertisers to target an international audience. How exactly? Live channels like CNN International feature On-Demand...

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How to Advertise on the Dr. Laura Show on SiriusXM

How to Advertise on the Dr. Laura Show on SiriusXM

Advertising during the Dr. Laura show on Triumph 111 means you’re reaching one of the largest and most engaged audiences on SiriusXM. It also means you’re reaching all of those listeners for the lowest CPM (cost per thousand) you can buy in radio.

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