SiriusXM Blog

One of the biggest questions advertisers ask when considering SiriusXM is: “How do I track results?” Unlike digital ads—where clicks, impressions, and conversions are instantly visible—audio attribution requires a more strategic, multi-layered approach. The good news...

With so many audio advertising options available today—SiriusXM, AM/FM radio, Spotify, Pandora, podcasts—it can be difficult for businesses to decide where to invest their marketing dollars. Each platform offers unique advantages, and each fits differently within a...

When businesses think about advertising on SiriusXM, they often focus on the “buying” side — channels, clusters, costs, schedules. But creative strategy is just as important. One of the biggest decisions you’ll make is whether to run a 30-second or 60-second spot....

Advertising on SiriusXM gives brands access to one of the most engaged, loyal, and affluent listening audiences in media. But the real power of satellite radio isn’t just its national scale — it’s the ability to build channel clusters that target specific types of...

Is it worth it to advertise on Sirius XM radio? Short answer: Yes, for most national advertisers. SiriusXM delivers a CPM of $1-$2 — 10 to 50 times cheaper than Spotify and 10 to 30 times cheaper than traditional FM radio. A $20,000–$30,000 two-week...

Can You Advertise on SiriusXM? Absolutely — Here’s How and Why You Should Short answer: Yes. Any business can advertise on SiriusXM by contacting SiriusXM Media directly or working with a media buying agency. Campaigns are available on 150+ channels including Howard...