SiriusXM Blog

When businesses think about advertising on SiriusXM, they often focus on the “buying” side — channels, clusters, costs, schedules. But creative strategy is just as important. One of the biggest decisions you’ll make is whether to run a 30-second or 60-second spot....

Advertising on SiriusXM gives brands access to one of the most engaged, loyal, and affluent listening audiences in media. But the real power of satellite radio isn’t just its national scale — it’s the ability to build channel clusters that target specific types of...

Is it worth it to advertise on Sirius XM radio? Short answer: Yes, for most national advertisers. SiriusXM delivers a CPM of $1-$2 — 10 to 50 times cheaper than Spotify and 10 to 30 times cheaper than traditional FM radio. A $20,000–$30,000 two-week...

Can You Advertise on SiriusXM? Absolutely — Here’s How and Why You Should Short answer: Yes. Any business can advertise on SiriusXM by contacting SiriusXM Media directly or working with a media buying agency. Campaigns are available on 150+ channels including Howard...

Best SiriusXM Channels for Advertising Short answer: The best SiriusXM channels for advertising by audience: Fox News Radio (Ch. 114) and Fox Business (Ch. 113) for business/finance audiences; ESPN Radio (Ch. 80) for sports fans; Howard Stern (Ch. 100–101) for...

Who Listens to SiriusXM? Understanding the SiriusXM Audience Short answer: SiriusXM has approximately 32 million paying subscribers. The audience skews toward adults aged 35–65 with above-average household incomes, roughly 55% male. A high concentration are...