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The NEW Versus Old Sirius XM Offers So Much to Advertisers
Short answer: SiriusXM today reaches 150 million monthly listeners across three networks: broadcast satellite (61 million), streaming including Pandora and SoundCloud (97 million), and podcasts (60 million). Broadcast CPMs average $1–$2 with no demographic...
Understanding The Consumer: The Psychology Behind Effective Marketing
Are you struggling to connect with your audience and drive conversions? Here’s an eye-opening fact: the success of your marketing strategy heavily depends on understanding consumer psychology. This blog post will delve into the underlying psychological...
What’s the Best Option for National Radio Advertising?
National Public Radio versus Pandora versus Sirius XM. Which one should you advertise on? Sirius XM. Easily. Many companies want to advertise to a national audience in a cost effective manner, and radio, particularly satellite radio, is an excellent way to do that....