3 Problems with National Radio Advertising

3 Problems with National Radio Advertising

Remember the old adage, “Figures don’t lie but liars figure”? Well, that’s kinda true with your national radio advertising options. In this article we’ll look at a few problems, including some math.  Before we start, what are your national radio advertising options?...
How to Buy National Radio Advertising

How to Buy National Radio Advertising

Over the years we’ve spoken to probably a thousand principals of companies interested in using national radio in their advertising campaigns. They have similar questions about how to buy national radio advertising, which we’ll address here. First, principals, really?...