When you advertise on Sirius, you’ll easily be getting millions of listeners on the channels you select: CNN, Fox News, comedy channels, ESPN, Howard Stern and more. Each has a bonafide listening audience in the millions. On average, SiriusXM has the lowest CPM (cost per thousand) you can buy in radio. If you’re looking for a national audience, SiriusXM is really cost effective. By way of comparison, let’s say you buy 19 spots in New York City. You’ll spend at least $5,000 per week and get a listenership under 1 million. When you advertise on SiriusXM, you’ll spend $10,000, perhaps over two weeks, and get double or even five-six-seven times the audience at a fraction of the cost per thousand.
Let’s say you don’t care about CPM metrics. Basically, you’re buying motivated, paid-radio listeners across the country, plus Canada and Mexico. These subscribers have discretionary income and two to four times the average household income. These listeners are responsive; these listeners are buyers.
Buying SiriusXM satellite radio is much different than buying local, free radio. The audience demographics are completely different, and you can expect a much different, more aggressive response rate from your ad on Sirius than you can on traditional radio. So, is Sirius expensive? Well, it still requires a substantial minimum investment ($10,000), but your results? The results could be a game changer. Listen, if you’re going to advertise your business, and it can apply to a national audience, think bigger. Think SiriusXM satellite radio. It may save you money over purchasing a few, large metros while achieving a much higher response rate.
Frankly, SiriusXM is worth the experiment. Try it and see for yourself. From ordering your radio flight to producing your spot, it only takes about a week and a half. Spot production costs as little as $350 and it’s turnkey. Hey look, you’re now on national radio! That’s not only cool, it’s good business.
