In today’s world, alongside all aspects of our “everyday life”, the way we share and experience music is also changing rapidly. Remember when a catchy cover used to be the big thing in music marketing? It was like a window into the song, sparking curiosity and...
We’ve been buying advertising for clients on Sirius XM for many years now. When we started, Sirius XM was a broadcast satellite powerhouse, now reaching 61 million listeners just through the broadcast platform. This includes one out of every two cars on the road who...
Are you struggling to connect with your audience and drive conversions? Here’s an eye-opening fact: the success of your marketing strategy heavily depends on understanding consumer psychology. This blog post will delve into the underlying psychological...
National Public Radio versus Pandora versus Sirius XM. Which one should you advertise on? Sirius XM. Easily. Many companies want to advertise to a national audience in a cost effective manner, and radio, particularly satellite radio, is an excellent way to do that....
Remember the old adage, “Figures don’t lie but liars figure”? Well, that’s kinda true with your national radio advertising options. In this article we’ll look at a few problems, including some math. Before we start, what are your national radio advertising options?...