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What’s the Best Option for National Radio Advertising?
National Public Radio versus Pandora versus Sirius XM. Which one should you advertise on? Sirius XM. Easily. Many companies want to advertise to a national audience in a cost effective manner, and radio, particularly satellite radio, is an excellent way to do that....
3 Problems with National Radio Advertising
Remember the old adage, “Figures don’t lie but liars figure”? Well, that’s kinda true with your national radio advertising options. In this article we’ll look at a few problems, including some math. Before we start, what are your national radio advertising options?...
How to Buy National Radio Advertising
Over the years we’ve spoken to probably a thousand principals of companies interested in using national radio in their advertising campaigns. They have similar questions about how to buy national radio advertising, which we’ll address here. First, principals, really?...