How to Advertise on SiriusXM
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SiriusXM Blog
Understanding The Consumer: The Psychology Behind Effective Marketing
Are you struggling to connect with your audience and drive conversions? Here's an eye-opening fact: the success of your marketing strategy heavily depends on understanding consumer psychology. This blog post will delve into the underlying psychological principles that...
What’s the Best Option for National Radio Advertising?
Short answer: For national radio advertising, SiriusXM is the best option for most advertisers. At a $1–$2 CPM, it costs 10–30x less than FM radio, 15–25x less than NPR, and reaches 32 million paying subscribers nationwide simultaneously. Unlike...
3 Problems with National Radio Advertising
Short answer: The three main problems with national radio advertising are: (1) High CPMs — traditional FM/AM radio costs $5–$30 CPM versus SiriusXM’s $1–$2 CPM. (2) Fragmented buying — national reach requires buying dozens of local...
How to Buy National Radio Advertising
Over the years we’ve spoken to probably a thousand principals of companies interested in using national radio in their advertising campaigns. They have similar questions about how to buy national radio advertising, which we’ll address here. First, principals, really?...
5 things to know about advertising on Sirius XM
Short answer: The 5 most important things to know before advertising on SiriusXM: (1) Spots cost $100–$850 per 60-second spot depending on channel. (2) There is no geographic or daypart targeting — ads run nationally 6am–midnight EST. (3) The minimum...
How to Advertise Adult Products and Services or Reach Sexually Active Audience
Companies wanting to advertise legally compliant adult products and services or reach sexually active adult audiences with their ads face barriers online. Many online advertising platforms, like Facebook and Google, have restricted policies when it comes to marketing...
