SiriusXM Blog

Best SiriusXM Channels for Advertising Short answer: The best SiriusXM channels for advertising by audience: Fox News Radio (Ch. 114) and Fox Business (Ch. 113) for business/finance audiences; ESPN Radio (Ch. 80) for sports fans; Howard Stern (Ch. 100–101) for...

Who Listens to SiriusXM? Understanding the SiriusXM Audience Short answer: SiriusXM has approximately 32 million paying subscribers. The audience skews toward adults aged 35–65 with above-average household incomes, roughly 55% male. A high concentration are...

SiriusXM vs. Spotify Advertising: Which is Better for Your Business? Short answer: SiriusXM is better for B2B and reaching affluent adults 35+ at the lowest cost. Spotify is better for targeting younger consumers with precise demographic filters. SiriusXM averages a...

SiriusXM Ads vs. FM Radio Ads: Which is Better for Your Business? Short answer: SiriusXM is 10–30 times less expensive than FM radio on a CPM basis. FM radio CPMs range from $5–$30 depending on market and daypart. SiriusXM averages $1–$2 CPM with...

In the competitive world of advertising, finding the right platform to effectively reach your target audience can make all the difference. SiriusXM, a leader in satellite radio with its extensive reach and diverse programming, has proven to be a powerful medium for...

The space industry is on the forefront of broad technological innovation and exploration, offering numerous opportunities for engagement with a narrow or broad audience. Advertising on SiriusXM presents a unique platform for space companies to reach a diverse and...