How to Advertise on SiriusXM
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The NEW Versus Old Sirius XM Offers So Much to Advertisers
We’ve been buying advertising for clients on Sirius XM for many years now. When we started, Sirius XM was a broadcast satellite powerhouse, now reaching 61 million listeners just through the broadcast platform. This includes one out of every two cars on the road who...
Understanding The Consumer: The Psychology Behind Effective Marketing
Are you struggling to connect with your audience and drive conversions? Here's an eye-opening fact: the success of your marketing strategy heavily depends on understanding consumer psychology. This blog post will delve into the underlying psychological principles that...
What’s the Best Option for National Radio Advertising?
National Public Radio versus Pandora versus Sirius XM. Which one should you advertise on? Sirius XM. Easily. Many companies want to advertise to a national audience in a cost effective manner, and radio, particularly satellite radio, is an excellent way to do that....
3 Problems with National Radio Advertising
Remember the old adage, “Figures don’t lie but liars figure”? Well, that’s kinda true with your national radio advertising options. In this article we’ll look at a few problems, including some math. Before we start, what are your national radio advertising options?...
How to Buy National Radio Advertising
Over the years we’ve spoken to probably a thousand principals of companies interested in using national radio in their advertising campaigns. They have similar questions about how to buy national radio advertising, which we’ll address here. First, principals, really?...
5 things to know about advertising on Sirius XM
There’s a lot of misinformation about advertising on Sirius XM out there, including some scams. Buyers need to be aware and beware of some basic facts. These five will help. 1. Does Sirius XM offer remnant advertising? - No, Sirius XM does not. Anyone saying that they...
