SiriusXM Blog

Advertising on Fox News Radio on SiriusXM is an effective way to reach a highly engaged, news-focused audience nationwide. In fact, it is Sirius XM’s #1 advertising channel. Fox News is also the #1 channel for response. If you’re looking to sell B2C or B2B products...

One of the biggest questions advertisers ask when considering SiriusXM is: “How do I track results?” Unlike digital ads—where clicks, impressions, and conversions are instantly visible—audio attribution requires a more strategic, multi-layered approach. The good news...

With so many audio advertising options available today—SiriusXM, AM/FM radio, Spotify, Pandora, podcasts—it can be difficult for businesses to decide where to invest their marketing dollars. Each platform offers unique advantages, and each fits differently within a...

When businesses think about advertising on SiriusXM, they often focus on the “buying” side — channels, clusters, costs, schedules. But creative strategy is just as important. One of the biggest decisions you’ll make is whether to run a 30-second or 60-second spot....

Advertising on SiriusXM gives brands access to one of the most engaged, loyal, and affluent listening audiences in media. But the real power of satellite radio isn’t just its national scale — it’s the ability to build channel clusters that target specific types of...

Is it worth it to advertise on Sirius XM radio? We at RaptorUSA get asked this a lot. Our answer? It depends, mostly on how YOU think. Let’s unpack this. All businesses sell. All businesses need to reach current customers to re-sell or retain them. They also need to...