Sirius XM AI Campaign Planner

RaptorUSA’s exclusive planner / calculator will make channel recommendations for you, estimate your audience reach, frequency and ROI, and provide budget estimates. NOTE: In some cases the AI engine may make mistakes AND the spot rates used in this calculator are not negotiated. RaptorUSA negotiates all rates. The calculator also does not include bonus spots usually negotiated in a real buy.

SiriusXM Campaign Planner 2.0

A planning tool for SiriusXM campaigns using Ranker P18+ audience-based spot rates, Nielsen-style demographics, industry channel recommendations, CPM-based impressions, and proposal output.

Plan Inputs

Industry template preselects recommended channels. You can manually add/remove channels.
Results
Channels
Proposal
AI Planner Notes

Estimated Campaign Results

Selected Channels-
Campaign Budget-
Total Spots-
Aggregate Weekly Audience-
Estimated Impressions-
Estimated Reach-
Modeled Frequency-
Engaged Prospects-
Estimated Leads-
Estimated Customers-
Estimated Gross Profit-
Estimated ROI-

Spot rates use Ranker P18+ audiences internally. Channel audience values are hidden except for aggregate weekly audience. Impressions use CPM-based planning math.

Channel Mix

ChannelWhy SelectedQualityAvg. AgeAvg. HHISBO%30s60s

Proposal Draft

AI Planner Notes

SiriusXM Audience Target Channel Finder

Input target audience parameters and get ranked SiriusXM channel recommendations using the Nielsen audience profile data.

Target Parameters

Scoring rewards close demographic fit and penalizes channels that miss required minimums. It is a planning aid, not an official SiriusXM recommendation.

Recommended Channels

Channels Scored-
Top Match-
Avg. Top HHI-
Avg. Top SBO%-
RankChannelMatch ScoreFormatCore DemoWhy It Fits