Advertising on Fox News Radio on SiriusXM is an effective way to reach a highly engaged, news-focused audience nationwide. In fact, it is Sirius XM’s #1 advertising channel. Fox News is also the #1 channel for response. If you’re looking to sell B2C or B2B products and services, Fox News needs to be part of your advertising plan.
Brands that want credibility, influence, and consistent listener attention often choose SiriusXM’s Fox News channel as part of their audio advertising strategy. In this guide, we’ll explain how to advertise on Fox News via SiriusXM, what it costs, and why it can be a smart investment.
Why Advertise on Fox News Radio on SiriusXM?
Fox News Radio on SiriusXM reaches millions of listeners who actively seek out political news, breaking headlines, and opinion programming. In fact, Fox News has the most listeners of any ad channel on Sirius XM. Fox News has more than 8.5 million unique weekly listeners.
- 65% male / 35% female
- 42% aged 45-64
- 80% are commuters
- 60% have an annual household income greater than $100k
Unlike traditional AM/FM radio or ad-supported streaming platforms, SiriusXM subscribers pay for access, which typically means:
- Higher listener engagement
- Longer listening sessions
- Less commercial clutter
- Strong brand recall
- Strong loyalty with daily listening patterns
The audience tends to skew toward professionals, business owners, and higher-income households, making it attractive for financial services, healthcare, legal services, political advertisers, and national brands.
Advertising Options on Fox News SiriusXM
Advertising on Fox News Radio is sold through SiriusXM Media, the official advertising sales arm of SiriusXM, as well as a few media buying agencies such as RaptorUSA, which specializes in Sirius XM advertising and offers advertisers bulk pricing and exhaustive knowledge about what works and what doesn’t.
Advertisers typically have access to:
- National audio ads (:30 and :60 second spots)
- Daypart targeting (morning drive, midday, afternoon drive)
- Program-adjacent placements around Fox News shows
- Campaign flighting, from short test campaigns to multi-week buys
Because SiriusXM inventory is limited, ads often stand out more than on heavily saturated digital or terrestrial radio platforms.
How to Buy Advertising on Fox News Radio
To advertise on Fox News Radio on SiriusXM, you’ll either work directly with a SiriusXM Media sales representative or through an experienced media buying agency which typically offers superior pricing, creative services and consultation about your ad campaign as well as helpful digital marketing tips to enhance your radio campaign. The process generally includes:
- Defining your target audience and campaign goals
- Setting a budget and campaign length
- Reviewing a proposal with estimated reach and impressions
- Submitting and approving audio creative
- Analyzing your call-to-action and reviewing your web and digital marketing platforms for optimization (Raptor USA only)
Once approved, campaigns can usually launch within a few weeks or even as little as 3 days.
Best Practices for Fox News Radio Ads
Creative matters just as much as placement. Ads that perform best on Fox News Radio tend to be:
- Direct and informative, even novel
- Confident and authoritative in tone, perhaps using a company’s founder in the ad
- Focused on recall and product / service trial
- Built around a clear call to action mentioned at least three times
Many advertisers use professional voice talent that aligns with the serious tone of news programming rather than flashy or exaggerated styles.
How Much Does It Cost to Advertise on Fox News SiriusXM?
Advertising costs vary based on demand, timing, and campaign scale. In general, Fox News Radio on SiriusXM is considered a premium national audio buy. While pricing is higher than local radio, advertisers benefit from:
- National reach
- A consistent, loyal audience
- Brand alignment with trusted news content
Exact pricing is typically provided in a custom proposal. An un-negotiated price for a 60 second spot on Fox News can cost $850 in the Monday through Friday, 6 a.m. to 12 p.m. EST slot. It will be less on weekends and run-of-schedule. The price for a 30 second spot typically comes in at 65-70 percent of a 60, or $595. RaptorUSA can provide much better pricing than this.
Measuring Advertising Results
Although SiriusXM is not a click-based platform, advertisers commonly measure success through:
- Website traffic increases during campaign flights
- Dedicated landing pages or promo codes
- Call tracking numbers
- Brand lift and awareness studies
Final Thoughts
Advertising on Fox News Radio on SiriusXM is ideal for brands that value attention, trust, and influence. If your goal is to reach a national, engaged news audience in a premium environment, SiriusXM Fox News advertising can be a powerful part of your media mix.
Make RaptorUSA your first call to discuss your campaign. Mike or one of our team members will answer your call or get back to you the same day. You don’t have to submit your information and wait days or weeks.
